Is your new product idea “The miracle of all time?” Does it “Prevent or cure COVID-19 or cancer?” Even if your company avoids obvious illegal claims like these, there’s nothing simple about researching, substantiating, and documenting health-related claims. Not only are the FDA and FTC both watching, state attorneys general and potential class action plaintiffs are too. The stakes are high, so it’s crucial to get it right the first time. But when R&D, legal, and marketing departments are out of sync, it can expose your business to risk.
Watch our on-demand webinar featuring Council for Responsible Nutrition (CRN) President and CEO Steve Mister, and TraceGains CEO Gary Nowacki to learn how dietary supplements and natural products companies can ease the burden of health claims substantiation, achieve faster new product development, and connect teams with a networked platform.