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Amidst all the disruption, the changing buying channels, and consumer upheaval comes the unabated demand for food, beverage, and other CPG businesses to bring new products to market. Listen in as Gary Nowacki talks to brand, product, and innovation experts to uncover best practices and real techniques that will help improve the new product development process within your business.

Leverage Consumer Permission in NPD

Kim Essex
Managing Partner Kim Essex of Ketchum joins us in this episode to discuss consumer permission in new product development.
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KIM ESSEX, KETCHUM, INNOVATION

How to Find White Space in a Jam-Packed Category

Suzie Yorke
Suzie Yorke, CEO of Love Good Fats, joins us in this episode of CtoC to talk about innovating new products in a crowded space.
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SUZIE YORKE, LOVE GOOD FATS, INNOVATION

What Can Cloud and AI Do for Food Innovation?

Riana Lynn
In this episode, Riana Lynn of Journey Foods discusses what cloud and artificial intelligence can do for food innovation.
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RIANA LYNN, JOURNEY FOODS, INNOVATION

80% Sugar Reduction: What We’ve Been Waiting For?

Eran Blanchinsky
Eran Blanchinsky, CEO of Better Juice sits down with us to discuss his newest invention that can take 80% of sugar out of juices.
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ERAN BLANCHINSKY, BETTER JUICE, INNOVATION

Successful NPD: Remember to Keep One Foot in the Familiar

Barb Stuckey
Barb Stuckey, President and Chief Innovation Officer of Mattson, joins us to discuss how to successfully drive future innovation.
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BARB STUCKEY, MATTSON, NPD

How to Build a Brand that Can Travel Across Categories

Paul Neumann
Paul Neumann, VP of Product Development at Califia Farms discusses building a brand that can be used and thought of in multiple categories.
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PAUL NEUMANN, CALIFIA FARMS, INNOVATION

Pet Food: Innovate by Evolving with the Consumer

Greg Kean
VP of Innovation Greg Kean from WellPet discusses how pet food is evolving with consumers today.
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GREG KEAN, WELLPET, INNOVATION

How to Strike Gold in a Crowded Category

barry-nalebuff
Honest Tea co-founder Barry Nalebuff joins us to discuss what it takes to create a stand out brand in the beverage industry.
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BARRY NALEBUFF, HONEST TEA

The Next Hot Thing in Plant-based? Sushi!

David Benzaquen
CEO of Ocean Hugger Foods, David Benzaquen discusses a new era of plant-based foods—specifically seafood.
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DAVID BENZAQUEN, OCEAN HUGGER FOODS, NPD

NPD: How to Deal with100 Revisions or More

Nick Landry
We sit down with Culinary Development Chef Nick Landry and discuss how to deal with the constant pressure of revisions.
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NICK LANDRY, SOUTHEASTERN MILLS, NPD, R&D

Want Great Product Innovation? Don't Cut Corners.

Greg Grisanti
In this episode, Consultant Chef Greg Grisanti digs deep into product innovation from a chef's point of view.
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GREG GRISANTI, KETTLE CUISINE, NPD, INNOVATION

Food Farming in Manhattan?It's Already Happening.

Rob Laing
CEO Rob Laing of Farm.One talks about the revolution of food farming in the concrete jungle of Manhattan, New York.
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ROB LAING, FARM.ONE, INNOVATION

What If Steve Jobs Ran A Meat Company

Lenny Lebovich
Pre Brands founder Lenny Lebovich talks about innovation in the meat industry and how he got his own brand off the ground.
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LENNY LEBOVICH, PRE BRANDS

Smart Batch to Billionaire

GT Dave
Billionaire GT Dave gives the inside scoop on how he turned his kombucha beverage into a billion dollar business!
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GT DAVE, GT'S LIVING FOODS

How Does RXBAR/Insurgent Brands Keep Innovating?

Eliana Pinilla-Ryhal
Vice President of Research and Innovation at RXBAR Eliana Pinilla-Ryhal talks about how RXBAR continues to innovate.
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ELIANA PINILLA-RYHAL, RXBAR, INNOVATION

When Will We AllStop Eating Animals?

Paul Shapiro
Best-selling author of Clean Meat, Paul Shapiro takes a deep dive into how close we are to replacing animal protein.
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PAUL SHAPIRO, THE BETTER MEAT CO.

What You Need to Know About CBD As a Food Ingredient

Justin Singer
Get the inside scoop on everything you need to know about having CBD as a food ingredient.
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JUSTIN SINGER, CALIPER FOODS

NPD Tips for Gluten-free,Millennials, and More

Sebastian Nava
Former R&D culinary manager of Boulder Brands Sebastian Nava discusses all things NPD and how to target millennials.
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SEBASTIAN NAVA, BOULDER BRANDS, NPD

CBD:Fad or Trend?

Loren Israelsen
UPNA President Loren Israelsen discusses all things CBD and dives into how this billion-dollar industry is becoming larger than life.
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LOREN ISRAELSEN, UNPA, CBD

Product Development:Start with the End in Mind

Kimberly Schaub
Certified culinary chef and senior product development scientist Kimberly Schaub talks NPD and why some companies struggle.
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KIMBERLY SCHAUB, PEAS ON MOSS, NPD

Different Approaches to Plant Based Meat

Adam Yee
In this episode, Adam Yee discusses different approaches to plant-based meat and what the future holds for this emerging market.
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ADAM YEE, THE BETTER MEAT CO.

Why Can't Some Food Companies Innovate?

Eric Kiker
Eric Kiker of The Digestible Brand stops by TraceGains' studio to share successful strategies for innovation in food and beverage.
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ERIC KIKER, THE DIGESTIBLE BRAND, NPD