Industry Webinar

Get Ready for the New Dietary Guidelines for Americans

The federal government and a committee of health and policy experts finalized the 2020-2025 Dietary Guidelines for Americans. The Dietary Guidelines are a robust set of recommendations that go beyond providing information to consumers. They inform all government dietary guidance, determine national nutrition standards, influence agricultural policies, direct F&B product innovation, impact nutrition research, and guide healthcare practices.

With the new Dietary Guidelines released in December 2020, food, beverage, and supplements, companies need to review formulations, production methods, and product portfolios to plan for necessary updates.

Watch our on-demand webinar featuring leading food nutrition expert and Ketchum Inc. Managing Director Alison Borgmeyer. Alison breaks down the new guidelines and advises how brands can get out in front of upcoming shifts in consumer preferences and the market.

During this webinar, you’ll discover:

• A deep dive into the 2020-2025 Dietary Guidelines for Americans.

• What has changed within the guidelines since the previous Dietary Guidelines update.

• Emerging trends and how the Dietary Guidelines will influence consumer preferences and market conditions in 2021 and beyond.

• How food beverage, and supplements brands can prepare now to stay ahead of the curve and outsmart the competition.