Consumers have embraced dietary supplements at a historic pace, with regular use jumping 10% over the last decade and more than 35% since the start of the pandemic. This historic increase in demand has attracted bad actors, particularly in an industry many see as an under-regulated free-for-all.
Today, three out of four adults in the United States take dietary supplements regularly. That increased popularity hasn’t come without a price, however. Consumers want to know more about the supplements they take — what’s in them, why it’s there, and where they come from.
Dietary supplements manufacturers – and retailers – remain under growing pressure from consumers and regulators to manage claims effectively and transparently.
Like most retailers, you want to help customers make informed decisions about what dietary supplements best meet their needs. However, there are restrictions on the types of information you can share with customers based on regulations in the Dietary Supplement Health and Education Act (DSHEA). DSHEA clearly defines what can and can’t be said in connection with the sale of dietary supplements, making it imperative that retailers understand the law’s ins and outs, as well as how certain third-party solutions, like TraceGains, can help you properly educate customers.