Demand for healthier food and beverage products has increased dramatically over the last several years. For consumers, “healthier” often equates to organic products devoid of chemical pesticides. Organic buying habits continue to shift as the category expands, generally trending in favor of organic producers.
This growing demand is shaping the food and beverage industry with far-reaching consequences for the U.S. and global supply chain. In fact, the organic food and beverage industry has gained significant momentum, with consumer demand for organic products surging by double-digits almost every year since the 1990s.
Results from the Organic Trade Association’s 2017 Organic Industry Survey show that in just 10 years, total organic sales in the United States have increased from $19.3 billion in 2007 to $47 billion in 2016, with $43 billion coming specifically from organic food.
Mainstream retailers, ranging from supermarkets and big box stores to membership warehouse clubs, have responded by expanding their organic offerings with availability reaching new heights, while prices continue to fall.
Yet, many organic producers, distributors, and manufacturers still have questions on how they can capitalize on this opportunity. Download our eBook to learn how to meet consumer demand.
In this eBook, you’ll discover: