A McKinsey study examined the success of new product launches and found that three out of four new products don't survive the first four years. The results were the same for large, medium, and small companies, showing that even more agile companies fall prey to the same issues. These results are disheartening considering the effort and time it takes to get new products to market.
For nearly two years, TraceGains CEO Gary Nowacki has been connecting with the brightest minds in food, beverage, and supplements innovation on his Conception to Consumption (CtoC) podcast. Focused on curating advice from industry leaders, CtoC offers frank discussions and inside tips on all things NPD - accelerating time to market, improving ideation, attracting new customers, post-launch refinement, and more. Guests are a mix of well-known brand leaders, emerging industry disruptors, and everyone in between. What has each guest got in common? Proven success. Each episode offers proven strategies to help listeners improve their approach to product development.
We've distilled the best insight from dozens of CtoC podcasts into one easy-to-consume eBook. Download it now for advice on how to move faster and craft successful products that exceed targets.