A TraceGains Customer Success Story

Market Hub Accelerates NPD for Nature's Way


Nature's Way Case Study

Whether developing science-based formulas, using top-quality ingredients or diligently adhering to Good Manufacturing Practices (GMPs), Nature’s Way is known for its unwavering commitment to quality and efficacy.

That’s why it made sense for the company to work with TraceGains to transform its new product development process.

Nature’s Way works with more than 500 suppliers, who all have documentation requirements the company must qualify. This equates to thousands of documents. Managing that rising flood of documentation became a strain on the company, with emails flying back and forth and network drives filled with documents increasingly hard to search.

Founded in 1969 on the belief that nature has given us the foundation to be our healthiest selves, Nature’s Way has been a pioneer in the health industry since its inception.

Nature’s Way is one of the most recognized and trusted manufacturers of dietary supplements and vitamins in the United States. A pioneer in herbal supplements, the Nature’s Way brand is known for its expansive offerings of whole herbs, standardized extracts, vitamins and minerals, and homeopathic remedies. Based in Green Bay, Wisconsin, the company produces more than 1,000 supplements.

Beyond herbal supplements, Nature’s Way manufactures trusted brands such as Alive!® multi-vitamins, Fortify probiotics, Umcka® Cold Care, and Sambucus. The company’s brands are sold through retail partners in the grocery, drug, mass, health food store, ecommerce, and other channels.

"Within the first 30 days, we identified new sources through Market Hub for a very critical project. We’re now able to complete a qualification activity, that in some cases would have taken up to six months in a day or two. We’re seeing quick wins from sourcing using Market Hub."

- Sarah Hazaert, Supply Quality Manager, Nature's Way