With one week left before the Natural World Products Expo West conference lands in Anaheim, California, the buzz continues to build. As a veteran participant, I’m looking forward to attending the event with the TraceGains team. Who wouldn’t be excited to step into the nucleus of inspiration and creativity for the natural products industry—not to mention the chance to network with an amazing group of experts beneath the California sun?
Here’s why I’m so excited to attend:
- It’s Big. I get energized being part of the world’s largest natural products expo. Last year, I joined more than 85,000 people from more than 3,500 companies, based in 132 countries. The event grew so much, it took over the entire Anaheim Convention Center. This year is expected to be even bigger.
- Supplement Industry Heartbeat. Expo West is the one place where the entire supplement industry comes together to share best practices and make new connections. I get to talk to supplement manufacturers and brand owners about the challenges and opportunities they’re facing in their business. This new information helps me better serve our customers and influences our product roadmap priorities.
- Spot Trends. If there’s one aspect of Expo West that sets it apart from other conferences, it would have to be the tradeshow floor. The depth and breadth of companies and products showcased is simply breathtaking. This year, I’m looking forward to learning more about how businesses are innovating with CBD and hemp.
- Spark New Ideas. For me, the most valuable sessions are the industry and segment overviews as well as the regulatory updates. Rather than conducting research on my keyboard, I get to connect in person with the pioneers and genius innovators who are shaping the industry. The insights I gain inspire me to think differently and move the dial on my own business.
If you’re attending the conference, please make sure to stop by the TraceGains booth No. 3766 in the Dietary Supplement Pavilion in Hall D of the Anaheim Convention Center. We can show you how to plug into our network and immediately connect with your supply chain partners and streamline your business. For supplement manufacturers, make sure to ask about our Smart Library and our new Claims Management capabilities. Who knows, maybe we’ll run into each other at an early morning meditation session?
To make sure you connect with me or my TraceGains colleagues at Expo West, please email Rachel Jones and she’ll help you schedule some time.