TraceGains, New Hope Network Spark Change for the Supplements Industry

TraceGains, New Hope Network Spark Change for the Supplements Industry

Denis Storey
February 25, 2021

Product Innovation Can’t Wait: The biggest mistake companies make is accepting slow product development or putting it on hold.

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The biggest mistake food, beverage, and dietary supplements companies make is accepting slow product development or putting it on hold. A static product portfolio will never outperform a competitor's proactive one. Because the competition is making progress, standing still isn't an option.

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To say the pandemic disrupted trade shows is an understatement. With conferences canceled or moved online, dietary supplements companies have had fewer opportunities to get products in front of buyers. Since most industry experts don’t expect a return to anything resembling normal until mid-year 2022, companies need a new approach.

To help, the New Hope Network team built Spark Change, a digital event and content series to replace their flagship trade show, Expo West.

The company designed Spark Change to “Guide the natural and organic products community through a virtual journey of product discovery, education, and connection with brands, and innovators. Attendees have the opportunity to get in front of retail buyers, consumer influencers, investors, and others via digital storytelling and product sampling. Retailers and others can quickly navigate innovation on a theme, trend, and product category—and meet the people behind these offerings. The entire community will have access to interactive and actionable conference education and digital networking.”

The first event, “Spark Change: Spark Brand Success,” kicks off March 2-4, 2021, and includes three days of online, interactive sessions.

New Hope Network Executive Director of Content Jessica Rubino explained, “During the event, brands can learn from their peers who will share business wins and blunders and from the service providers who are here to help with the doing—from marketing agencies to certifying bodies to technology providers. Plus, we’ve dedicated a portion of the agenda to helping brands connect with young, diverse talent to ensure this industry leads in innovation and inclusion. And we’ll have a diversity and inclusion town hall, so as we grow our businesses, we have real conversations that drive real change.”

The first session, “The State of Natural & Organic,” on March 2, is a keynote presentation focusing on the latest trends and insights to help brands plan for 2021 and beyond. Featured speakers include experts from Whipstitch Capital, SPINS, and New Hope Network.

On day three, New Hope brings the community together once more with “Town Hall: How Are We Doing? A Discussion of Natural Products Industry, Diversity and Inclusion Efforts,” hosted by Emerald-Jane Hunter of myWHY Agency and Ryan Pintado-Vertner of Smoketown. This town hall event will also feature a panel of retail influencers, media experts, and brand leaders.

TraceGains will virtually exhibit at this exciting new event, and we’re looking forward to connecting with attendees. If you're attending the event, we hope you visit our virtual booth here

“We’re pleased to sponsor Spark Change. In the current environment, it’s wonderful to connect with the community and share what’s new at TraceGains,” TraceGains Account Executive Leah Johnston said. “We’ve had a busy year and recently launched our Networked Product Development Suite that helps natural foods and supplements brands achieve better faster innovation.”

New product development simply takes too long. R&D teams explain that it can take anywhere from six months to a year – or even longer – to get new products into customers’ hands. But it isn’t exclusively a new product development issue. These teams spend half their time reformulating existing products, which is equally time-consuming.

The solution lies in automating repetitive product development processes, digitizing recipe iteration and supply chain documentation, and linking teams with suppliers over a networked platform. Find out how you can transform your new product development process. with a handful of new resources here.

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