Social media sites aimed at professionals, such as LinkedIn, are traditionally the realm of job seekers and recruiters. But it can also lead to connections with more significant implications.
At least that’s how TraceGains CEO Gary Nowacki and Healthnotes CEO Skye Lininger first got together.
That initial connection led to phone calls and discussions about potential partnerships but ultimately culminated in a much bigger deal.
After months of negotiations, TraceGains announced in September 2018 acquired Healthnotes, a trailblazer in regulatory and consumer education solutions for dietary supplement suppliers, manufacturers, and distributors.
TraceGains now brings significant added benefits to the supplement industry through Healthnotes’ decades of expertise. Leading supplement companies, including Arizona Nutritional Supplements, Nature’s Way, and NOW, already benefit from the combined companies’ innovative solutions.
“TraceGains was already getting pulled into the dietary supplement space,” Nowacki explained. “We had already signed several customers in the space. And we saw all this synergy between the supplement space and the food space. So, Skye and I started talking, and things got interesting.”
Nowhere in the food and beverage or nutritional supplement industries can manufacturers or suppliers find anything like TraceGains’ product suite and Healthnotes’ supplement industry knowledge and exhaustive database – especially in the same package.
Tom Dubinski, VP of quality systems at Arizona Nutritional Supplements, said, “With the combined technology platform and expertise of TraceGains and Healthnotes, the supplement industry can share standardized information and data with the thousands of suppliers already on TraceGains Network. With TraceGains, we have clarity and visibility on the compliance status of every supplier and material. We can now tell customers where every material came from — including a full audit report. Growing our business depends on having that level of traceability and compliance.”
“Transparency is becoming more important to both the food and supplement industries; consumers are increasingly concerned with sustainability and social issues, and, where products come from,” Nowacki added. “Our goal is to enable organizations to provide transparency and efficiently manage regulatory compliance across the supply chain. Now, with Healthnotes, we’re positioned to provide an integrated software and network platform that increases the ease and depth of transparency.”
TraceGains provides a single network platform for all supplier, item, and ingredient documents and information, so your business can work smarter. Learn how Arizona Nutritional Supplements gained full insight into their supply chain with TraceGains.