In a roundabout way, yes. In the globalized food industry where complex supply chains are common, the Foreign Supplier Verification Program (FSVP) seems to have been introduced at an appropriate time for Americans.
Consumer awareness, demand for more information, and continued compression on margins are providing a platform for brand owners in the food and beverage industry to look at value and innovation through a different lens. This is where sustainable sourcing can help to differentiate your brand and bring additional value to your consumers while attracting new ones.
One of the things we’ve come to recognize is that corporate social responsibility is not just a "feel good" part of the business anymore, it’s something that is key when discussing transparency, and something consumers now expect. While we wish we could drive the adoption of social responsibility from the heart and from the gut, it often times really comes down to the bottom line.