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Private Label Brands Notch Record Growth in 2021

Shoppers leaned into private-label brands in the first year of the pandemic – driven in no small part by shortages of their regular brand favorites.

What Consumers Want from Grocery Private Labels in 2021

2020 changed the CPG retail business forever, leaving a volatile and unpredictable market in its wake. Forward-looking private label R&D and innovation teams strive to remain several steps ahead of shifting consumer preferences—which is far easier...

Five Steps to Better Store Brand-Supplier Relationships

Grocery stores have always been essential, but in 2020 they became pivotal for Americans to stay healthy and nourished at home. These critical businesses dealt with a rollercoaster ride of consumer demand, supply chain disruption, and a heightened...

Private Label Brands Have Their Moment

Before the pandemic upended economies around the world, private label brands had already arrived. A 2019 IRI Consumer Connect Survey found that “private brand dollar sales grew 3.8% in 2019, twice the rate of national brands.”