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Shoppers leaned into private-label brands in the first year of the pandemic – driven in no small part by shortages of their regular brand favorites.
2020 changed the CPG retail business forever, leaving a volatile and unpredictable market in its wake. Forward-looking private label R&D and innovation teams strive to remain several steps ahead of shifting consumer preferences—which is far easier...
Grocery stores have always been essential, but in 2020 they became pivotal for Americans to stay healthy and nourished at home. These critical businesses dealt with a rollercoaster ride of consumer demand, supply chain disruption, and a heightened...
Before the pandemic upended economies around the world, private label brands had already arrived. A 2019 IRI Consumer Connect Survey found that “private brand dollar sales grew 3.8% in 2019, twice the rate of national brands.”