One area of importance that routinely pops up within the food and beverage industry is this area of traceability and trust/transparency. Trust is not a nice-to-have soft attribute anymore, but can ultimately mean the difference between success and failure. This is why trust and food safety go hand in hand. If you don’t agree, just ask Chipotle how important rebuilding consumer trust is to their bottom line and how difficult it’s been. At the end of the day for all of us, there’s nothing quite as personal as the food we consume and feed our families.
Consumer awareness, demand for more information, and continued compression on margins are providing a platform for brand owners in the food and beverage industry to look at value and innovation through a different lens. This is where sustainable sourcing can help to differentiate your brand and bring additional value to your consumers while attracting new ones.
Earlier this week, TraceGains had the opportunity to listen to Eric Pierce of NEXT Data and Insights, part of New Hope Media, speak on the topic of food tribes and how they have helped—and are continuing to help—to shape the way the food industry views their product innovation. And with the recent increase in the amount of organic and non-GMO products being purchased, it’s no secret that these tribes are part of a bigger picture—a force that is driving dramatic change and industry disruption.