Barb Stuckey, President, and Chief Innovation Officer at Mattson, kicked off TGCon Live with a keynote address covering the latest food industry trends and insights and her guidance for achieving brand success through innovation in the months and years ahead.
Barb and her team at Mattson, a company that helps CPG companies develop new products from concept creation to commercialization, recently surveyed industry leaders to learn more about their attitudes and perspectives.
The good news is that most survey respondents are approaching innovation in a new way, and more than two-thirds either work on new concepts or develop new products. Just don't look for many new products to hit grocery shelves in the near term, since about two-thirds of those surveyed also indicated that 2020 launches have been delayed, canceled, or linger in limbo. But in these uncertain times, standing still is not an option and Barb, and the other speakers who spoke at TGCon Live 2020 shared hard-earned best practices and advice.
With the combination of people working remotely, trade show cancellations, and travel bans, connecting is crucial now. It's amid this isolation that we hosted TGCon Live 2020, a complimentary online event for the TraceGains community and the broader food and beverage, supplements, and CPG industries. The live event took place Aug. 18-20, 2020, allowing attendees to create custom schedules that work best for them.
The theme for this year's conference was Creating Connections. We've all experienced how much easier it is to work with people we know. And science proves it: a Harvard study revealed that face-to-face interactions are 34 times more effective than email. TGCon brings everyone in the TraceGains community together: suppliers, experts, customers, and partners to develop personal connections and stronger business relationships. And with the new online format, we invited everyone in the industry to participate for the first time.
Hosted on Pathable, the leading digital event platform, this interactive conference featured a variety of live sessions, including:
Expert-led panel discussions.
Customer best practice sessions.
And the event platform enables collaboration by facilitating networking and one-on-one meetings so attendees can expand their networks and make lasting connections.
The Daily TGCon Live Agenda
Keynote Sessions (10 AM MT): Our keynote sessions offer cutting-edge insights on the latest industry trends so you can innovate faster and generate more business value.
Customer Use Cases (11 AM MT): Learn how others in the industry solve business challenges and discover new techniques to achieve similar results.
Roundtable Discussions (noon MT): Watch a panel of experts tackle challenging and timely topics to gain insight from industry thought leaders.
Expert Sessions (1 PM MT): Dive deep into murky issues that keep many people in the industry up at night to gain expert guidance on succeeding.
Solution Spotlights (2 PM MT): Uncover the value of TraceGains solutions by seeing them in action with technical experts to answer your questions.
We listened to customer feedback and created a flexible three-day event designed for participants to customize so they could choose the sessions, one-on-one meetings, and learning opportunities that work best for them.
TGCon Live 2020 is Now Available On-Demand
Don't worry if you could not attend TGCon Live this year or missed a key session. The entire conference is available on-demand at no cost here.